We’ve heard of different social media platforms with posts you can retrieve from years ago. But have you heard of a social media platform that boasts of its self-destruct feature?
McDonald’s is one of the well-known brands to use Snapchat in their marketing strategy by posting snaps of LeBron and Manziel and snaps of behind-the-scenes footages.
What makes Snapchat an effective marketing strategy?
Unlike other social media platforms that focus on more relevant content, Snapchat offers snaps of quick moments – not necessarily a relevant content but relevant for that particular moment.
Reward your followers by giving them the first chance to get a glimpse of your next product.
Sending an exclusive events to fans and followers make them feel special and the more they want to engage with your brand.
Because snaps self-destruct and are only available for a certain time, running limited offers and discount coupons from time to time makes your fans get more hooked to your brand!