Here’s a great article from Ragan.com about the importance of content marketing images and how it improves your content as well as website ranking.
It’s worth noting that incorporating images in your content could get 94% more views, make the content more appealing and encourage readers to easily share it through different social media platforms.
However, not all images increase engagement. For content marketing images to be effective, there are several factors you need to keep in mind.
Images vs Text
Do you know that posts that get the most shares usually include an image for every 75-100 words?
Bright and colorful images get more attention and hence engagement.
Fun and Informative
Infographics is popular nowadays because in just a single image, readers are provided with information presented in an interesting and fun way.