Want to know what you should be and should not be doing on Pinterest?
Pinterest’s Head of Product Marketing Sarah Hoople Shere and Tailwind’s Content Marketing Manager gave 7 insider tips to improve your Pinterest marketing strategy.
Pinterest is not a social media platform.
What? Yup, think of Pinterest as a search engine and not a social media platform. If you do this, you’ll be able to easily identify the content being search by your target audience.
Include rich data to your pin description.
Make sure it includes the right keywords as well as additional keywords relevant to your content.
Focus on consistency when pinning.
On Pinterest, the time of the day to pin does not matter. You need to focus more on how many pins per day and stay consistent with your pins.
Want to know more about these tips? Check out the full article here.