HAVE YOU ENTERED ANY BUSINESS AWARDS LATELY?
HAVEN’T EVEN CONSIDERED IT? WELL, WITH BENEFITS
A PLENTY, NOW IS THE TIME!
You are probably thinking what could entering awards do for my business with the exception of causing me a few late nights and additional stress?
Look at it like this. If you are comparing two products, and in your eyes as the consumer there are no stand out differences, the one with the award will usually influence your choice. An award identifies this product as being endorsed by an external body to the brand itself, and more often than not, one with the authority to do so.
Entering awards can be a little like social media, the thought of it can instantly create a knot in your stomach. However, there are many different awards out there that you can enter, without having to commit several years of your life to complete the submission.
Websites such as Awardshub.com is a great place to start. If you aren’t sure if there is even an award category out there that you can enter in, you would be surprised! There is even a Home Based Business Award for those mumpreneurs and start-ups kicking off from the kitchen bench!
The benefits of entering (and winning) awards are not only very tangible in the eyes of your clients, it also raises your business profile and increases your business’s credibility through a variety of mediums when congratulating you on your winning effort.
Awards also enable a business to take a good look at all aspects of the operation, from safety manuals to customer service, often leaving no stone unturned. This helps identify areas of the business which could be improved, and there is always room for improvement.
The recent Master Builders Awards in Mackay recognised some standout performers in our region, including Gangemi Cabinetmakers, Shaun James Mills Builders and McNeill Builders to name a few. Not only are these business now recognised as leaders within their industry, it is also a fantastic accolade for our region as it reflects the high standard offered locally.
Stand out of the crowd. Enter an award for your industry. You never know where it may take your business!
If you need help composing an award submission for your business, call Tolita from 8 Seconds on 0488 117 728 or visit www.8seconds.com.au. 8 Seconds, Marketing for your business, Mackay & The Whitsundays.