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less is MORE

  Often, when paying for advertising, we want to include as much as we can for our customers. We want to give them a full picture of our products or services and get the best bang for our buck! However, this is not the time or the place (space). We all recognise the value of a dollar and every dollar…

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GOOGLE KNOWS

  Have you heard the term SEO? It is otherwise known as search engine optimisation. Chances are if you have a website, that you would have heard this acronym thrown around from time to time. Ensuring your website is search engine optimised and friendly is key to your online marketing success. But what does that mean and how do you…

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Are you a WINNER?

  HAVE YOU ENTERED ANY BUSINESS AWARDS LATELY? HAVEN’T EVEN CONSIDERED IT? WELL, WITH BENEFITS A PLENTY, NOW IS THE TIME! You are probably thinking what could entering awards do for my business with the exception of causing me a few late nights and additional stress? Look at it like this. If you are comparing two…

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Communication is key

  WE HAVE ALL HEARD IT, HAVEN’T WE. COMMUNICATION IS THE KEY TO EFFECTIVE BUSINESS MANAGEMENT AND CUSTOMER RELATIONS. You want your business to be seen as a strong and trusted brand right? What better way to do that than to treat your valued customers with respect and honesty. Consider the recent disruption to flights to and from Bali.…

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Do you feel flustered?

  Don’t say the dreaded o-word! ‘Overwhelm’ In today’s world, we are so fragmented with our attention. This can be technically known as ‘shiney object syndrome’. We are constantly interrupted through the amazing connection that technology offers us, however as a result this also severely fragments our attention, ending up feeling like we are spinning our…

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Are you top of mind

  Businesses need to be savvier than ever, however unfortunately it is in these quieter periods that marketing usually gets seen as complimentary business expense. Nothing could be further from the truth! In quieter periods of business, you must stay top of mind with your clients.Whilst marketing shouldn’t be exempt from a budget review, there…

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Unexpected quiet period?

  What do you do when you find yourself in an unexpected quiet period in your business? Quieter than it ever has ever been before? You tell people about your business, otherwise known as ‘marketing’! Businesses, large and small, usually go into ‘buckle up’ mode in a downturn. They tighten their belts and watch their cash flow…

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Business Apps Do you need one?

Businesses have been asking themselves this question for some time now, with most having a tough time even deciphering whether they would benefit from implementing a business application (app) or not. Rest assured there are many benefits of going down this track, as it becomes an increasingly popular interface for businesses to engage with clients…

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Social media so what?

Two painful little words for the small business owner. Social media. Should we? Shouldn’t we? What will we talk about? No one wants to hear what we have to say do they? What if someone posts a negative comment about our business for everyone to see? Social Media is now the number 1 activity on…

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Are you top of mind with your clients?

What do you do when your business slows down? Tighten your belt, watch your cash flow and hope it doesn’t last long? In quieter periods of business, you must stay top of mind with your clients. Whilst marketing shouldn’t be exempt from a budget review, there are plenty of things businesses can do which results…

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