Category Archive for: marketing

McDonald’s is Using Snapchat and Why You Should Too

We’ve heard of different social media platforms with posts you can retrieve from years ago. But have you heard of a social media platform that boasts of its self-destruct feature? McDonald’s is one of the well-known brands to use Snapchat in their marketing strategy by posting snaps of LeBron and Manziel and snaps of behind-the-scenes…

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5 Secrets to Better Content Images

Here’s a great article from Ragan.com about the importance of content marketing images and how it improves your content as well as website ranking. It’s worth noting that incorporating images in your content could get 94% more views, make the content more appealing and encourage readers to easily share it through different social media platforms.…

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Why Setting a Marketing Budget is a Must for Your Business

This article from Business 2 Community titled  Establishing A Small Business Marketing Budget by Rachel Anderson,discusses how small business owners overlooked the importance of setting a marketing a budget. Quite often even if a budget is set, businesses fail to determine how much to allocate. Here are are a couple of key things things that…

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SK-11 Changed the Perspective on China’s “Leftover” Women

This article from Adweek tackles how SK-11 skin care brand helped to change the perspective of traditional Chinese parents, and hopefully the rest of the world, on “leftover women”. Chinese parents are worried for their daughters who are still not married at the of 25 and above. Parents themselves take action so their daughters can…

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TrueView as a Platform for Inbound Marketers

In this article by Blogspot, discover the reasons as to why Trueview, Youtube’s ad platform is deemed to be a “brilliant” platform for inbound marketers. Due to the fact that a huge percentage of internet users are watching videos in Youtube, TrueView becomes a very viable platform for both brands and marketers to run their…

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5 Things They Never Told You About Marketing Success

In the article from Business 2 Community website entitled The Secret to Marketing Success Make it a Habit, the importance of marketing strategy was highly emphasized. If you want to grow your business, you need to step up your marketing strategy. Your marketing efforts will assist you with the growth of your business. The thing…

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10 Most Important Features You Need for Your Website

Having a website is crucially important to any small business owner. Publishing a website though is a difficult task that is why most businesses delegate this task to a web designer or web developer. That’s not a bad thing. In fact, they could greatly help you create a fully functional and efficient website, much quicker…

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Do you Budget for Your Marketing?

Marketing affects all areas of your business. Although it is often one of the first to get “the chop” when times are lean, reducing your budget in this area when sales are down can make the problem even worse. Read more

How long do you have to get your client’s attention? 8 seconds.

8 seconds is the golden rule of the Internet, the time you have to cut through and get your message across before your online visitor loses interest. Think about your own behaviour. What do you do when you land on a website which isn’t what you were looking for or one that is loading slowly? You bounce out! The…

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The ultimate form of marketing, showing you care.

  Think about yourself, as the consumer. When you go to get your morning coffee and you are greeted by first name and a smile. You are then presented with your coffee of choice without having to even ask for it. How do you feel? Valued as a customer to the business who you have chosen to…

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