Category Archive for: marketing

Print advertising is dead Or is it?

  THERE IS NO DOUBT TECHNOLOGY HAS CHANGED THE WAY WE DIGEST NEWS AND ENTERTAINMENT. NEW OPTIONS HAVE BEEN PRESENTED TO US, AND WE HAVE EMBRACED THEM! You can now get your daily copy of the newspaper delivered straight to your iPad, before you even get out of bed and put the kettle on. Gone are the days…

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What is most important marketing tool

  YOUR WEBSITE. FULL STOP. END OF STORY. WHY? YOUR WEBSITE IS THE PLACE WHERE YOU HAVE 100% OF YOUR AUDIENCE’S ATTENTION. Consider your behaviour when you need to purchase something new. What do you do? Google it! What you find or not find will completely shape your perspective of the business or product you are searching for…

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Are you looking for a more targeted advertising campaign?

  There is a great saying when it comes to advertising. ‘I know 50% of my advertising budget works, I am just not sure which 50%.’ With Facebook advertising, you can be 100% sure of your return on investment change to you can be 100% sure of a return on investment. Advertising will never make…

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What is a hashtag?

  Do you dabble in social media? Or have you heard the term ‘hashtag’ referenced on television? What is it? How does it work? Hashtags allow you or your business to join an online conversation, by including a word with the symbol # preceding it. Using hashtags turns any word or group of words into a searchable link,…

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GOOGLE KNOWS

  Have you heard the term SEO? It is otherwise known as search engine optimisation. Chances are if you have a website, that you would have heard this acronym thrown around from time to time. Ensuring your website is search engine optimised and friendly is key to your online marketing success. But what does that mean and how do you…

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Are you a WINNER?

  HAVE YOU ENTERED ANY BUSINESS AWARDS LATELY? HAVEN’T EVEN CONSIDERED IT? WELL, WITH BENEFITS A PLENTY, NOW IS THE TIME! You are probably thinking what could entering awards do for my business with the exception of causing me a few late nights and additional stress? Look at it like this. If you are comparing two…

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Communication is key

  WE HAVE ALL HEARD IT, HAVEN’T WE. COMMUNICATION IS THE KEY TO EFFECTIVE BUSINESS MANAGEMENT AND CUSTOMER RELATIONS. You want your business to be seen as a strong and trusted brand right? What better way to do that than to treat your valued customers with respect and honesty. Consider the recent disruption to flights to and from Bali.…

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Are you top of mind

  Businesses need to be savvier than ever, however unfortunately it is in these quieter periods that marketing usually gets seen as complimentary business expense. Nothing could be further from the truth! In quieter periods of business, you must stay top of mind with your clients.Whilst marketing shouldn’t be exempt from a budget review, there…

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Unexpected quiet period?

  What do you do when you find yourself in an unexpected quiet period in your business? Quieter than it ever has ever been before? You tell people about your business, otherwise known as ‘marketing’! Businesses, large and small, usually go into ‘buckle up’ mode in a downturn. They tighten their belts and watch their cash flow…

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Business Apps Do you need one?

Businesses have been asking themselves this question for some time now, with most having a tough time even deciphering whether they would benefit from implementing a business application (app) or not. Rest assured there are many benefits of going down this track, as it becomes an increasingly popular interface for businesses to engage with clients…

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