Cieslok Media Leveraged on a Provocative Digital Advertising to Get Motorists’ Attention

We often hear people say “Don’t text and Drive” but do people really listen to this? This is the reason why Cieslok Media put up a digital advertisement in Montreal  that says “Text and Drive” with the name of a funeral home below the billboard to catch motorists’ attention and as Cieslok CEO Jorg Cieslok said “amplify this message for the general public good.

Unsurprisingly, several motorists are repulsed by the advertisement that they searched the website of the said “funeral” home only to find out that it does not exist and the advertisement is in fact a Public Service Announcement from Montreal office.

Do you think this makes an effective public service announcement?

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Posted on May 31, 2016 in advertising

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