Nowadays, we consider print marketing as a dying strategy to market their brand but according to the article written by Chris Holloway it’s not dying.
The following are revealing facts on how print should have pride in driving marketing.
Print marketing statistics
According to the CMI’s annual report in 2015 the top three paid advertising methods in the B2B sphere in North America were Search Engine Marketing at 66%, Print or Other Offline Promotion at 57% and Traditional Online Banner Ads at 55%. This single stat alone should make it clear that the bottom has definitely not fallen out of print advertising in financial terms.
Creating print and digital cross pollination
Below are techniques to help you encourage cross pollination across media.
– Use QR codes and personalized URLs to track media crossover
QR codes and personalised URLs are brilliant ways of building bridges between your printed marketing and owned media in the online space.
– An effective use of variable printing could be using it in conjunction with a social media campaign in which you encourage subscribers to sign up for free goodies and, on occasion, marketing materials.
– Leverage social media
Social media remains the single most effective digital tool for reaching a lot of people in a short period of time.
– Constantly seek feedback
– Use CTAs to drive traffic from print to digital
– Coordinate strategies and departments
Digital brands leveraging print
Creating offline content wherein they can offer interesting case studies with some very prominent digital companies.
There are a number of techniques that allow print and digital to work together and produce joined up marketing that is greater than the sum of its parts.
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