DID YOU KNOW… your Instagram feed is arranged not by chronological order but through “feed ranking”?
In this article from Mashable, Instagram Design Lead Jill Nussbaum and Product Lead Julian Gutman explain feed ranking more.
- Feed ranking is a system that analyses user’s historical data to predict which posts should show up on your feeds first.
- Feed ranking is ranking based on the content from people we care about or posts that we think are important to us.
Facebook data, according to Gutman, such as being friends on Facebook, can influence this historical data.
No wonder why you keep seeing your Facebook friend’s posts more often at the top of your Instagram feed!
Want to learn more? Read the full article here.