If you’re looking for ways to generate more leads from Facebook, then this article from Social Media Examiner is for you.
Here are the steps to setting up a lead generation system in Facebook:
- Know your Target Customers
No matter how good your ad is if it does not appeal to your target audience, your effort will be meaningless. What you want is for them to stop scrolling and actually pay attention to what you’re saying. To achieve this, you need to know your audience extremely well.
- Offer a Freebie for your Customers
Don’t hold back. Give away something valuable to your audience. This will attract your ideal customers because they will view you as someone expert in your field. By offering them something of value that they can actually use will start the know, like, trust process and get it rolling even quicker.
To read the complete guide, check out this link.
- Set up a Squeeze Page
Squeeze page is basically a page that allows people to either opt-in or leave your offer. If they want to opt-in, they will have to give you their email address so you can deliver the freebie. This allows you to build your email list which you can use to target for your succeeding ads.
Want to know more about this? Read the full article here.