In this article, video expert Olga Bedrina, shares how to create a series of cross-platform social videos that can engage audience and add traffic to your video which is called Upcycling.
The idea of Upcycling is basically:
Choose your platforms
You have to check what works for your brand and focus on your platform.
Choose the video length
Short clips under 30 seconds can get more attention than longer videos according to hubspot.
Have The Call to Action
Decide how the CTA will be displayed.
You can check the full article here.