YOUR WEBSITE. FULL STOP. END OF STORY. WHY? YOUR WEBSITE IS THE PLACE WHERE YOU HAVE 100% OF YOUR AUDIENCE’S ATTENTION.
Consider your behaviour when you need to purchase something new. What do you do? Google it! What you find or not find will completely shape your perspective of the business or product you are searching for and severely influence your decision making.
As mentioned, your website is the place where you have your customer’s undivided attention, unlike any other marketing medium. With that in mind, make sure you a) have one and b) keep it up to date. With almost 85% of the Australian population having a smartphone as of id 2015, and 60% owning a tablet, there has never been a more critical time to establish your online presence.
So much of the way your customer views your business is established at this point, by the way you’re website looks, feels, to how easy it is to use and whether they can easily find the information they are looking for. Which maybe your phone number or store hours, so they can take the next step.
During this time the customer is beginning the know, like, trust process with your business. It is often at this point that the potential client will choose to engage with you, or not. By the time they call you they have already have an opinion about your business. Remember first impressions last!
Whilst your website is your more formal platform to connect with your clients, you can also easily integrate any social media feeds to offer your clients an opportunity to connect with you more informally. Make it easy for your clients to get to know you and what you do. Don’t ignore online, by doing so you are ignoring potential sales.