This new and fresh company to the Whitsundays engaged 8 Seconds to assist in crafting their brand message to ensure positioning included reaching the spectrum of potential clients interested in building, to those who are building their second home. The ‘iconic lifestyle’ is the main the point of difference to the market with other key messages weaved in all communication to include affordability without sacrificing quality, local experience. These key messages have been the focus throughout the introduction of the brand, as this exciting new entry to the building industry steps onto the Whitsunday stage. Specific items include collateral development and management, website refresh and a communication and advertising strategy.
Client: Icon Homes
Tags: Website Development