Mirage Whitsundays is the ‘qualia’ of Airlie Beach. This strong brand has a long and prevalent history in tourism in Queensland and therefore it was an exciting opportunity to introduce to Airlie Beach as it represented a high level of quality, product and service. Social media was key in getting this word out to interested parties who have an interest in the Whitsundays both from a visitor and local perspective. This was also backed up by an extensive advertising campaign both online and offline for both a hotel and sales perspective. Prior to this, little was known about this property in Airlie Beach, so by inviting the local community to come and experience Mirage first hand on an ‘Open Day’, locals were able to see and understand the offering with their own eyes, ensuring that the message that they passed on as a result was accurate. For regional guests, our aim was to introduce this new accommodation opportunity to them for a short term waterfront escape or a potential lifestyle change as apartments are also available for purchase. Finally, a comprehensive website redesign was completed to ensure that both the hotel and the sales sides of the business were accurately capturing the product on offer.
Client: Mirage Whitsundays
Tags: Marketing, Project Management, Sales, Social Media, Web Design
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