Whitsunday Transit is the regions largest and most comprehensive transport service in the Whitsundays. The large fleet of buses services the local market by way of school runs in public transport services through town, as well as offering their vehicles for charter and providing airport pickups from the Whitsunday Coast Airport. 8 Seconds was engaged to champion a marketing campaign focussing on the business’s airport transfers and to reposition this service as much more than a simple bus transfer. This is the first integral part of our regional guests holiday so it was important that it was recognised by the business and the guests accordingly, as they begin to enjoy amazing experiences in our region. This exercise include refreshing it website with a greater focus on airport transfers, making it them more easy to identify as a service and to book online. In addition, a comprehensive communication strategy was developed and implemented which included calling on local agents to ensure our message was strong and very present throughout the local region. This lead to the creation of a new sales role with in the business in which 8 Seconds actively coached this Whitsunday Transit team member in the best ways and means that the company is top of mind.
Client: Whitsunday Transit
Tags: Branding, Marketing, Sales, Training, Web Design