Significance of Google Analytics to Social Media Marketing

Did you know that you can use Google Analytics to determine the right audience and to identify the best social media channels that will help increase your website’s traffic?

This article from Social Media Examiner discusses the ways on how to use Google Analytics to evaluate your website audience. Using Google Analytics as it also offers an additional insight into your customer behaviour whilst on your site, which enables you to review and make improvements to the user experience and… SALES! 🙂

Google Analytics can be a bit overwhelming to a beginner. The trick is to know the sections that will give you the best data for your social media efforts. The Audience and Acquisition sections of Google Analytics can help your social media marketing so start there.

  • Identifying the Right Audience

Some of the things that you will find in Google Analytics are the demographics of the people visiting your website as well as their interests, browsers and mobile devices used. If you know these things, it will be easier for you to focus your marketing efforts on the best social media channels.

  • Using the Best Social Channels

Google Analytics shows you the channels that give the highest referral traffic to your website. Once you know this, what can you do next?

You can decide which social channel to focus on. You can adjust your social media marketing strategy as you see fit.


Do you want to learn more about Google Analytics? Read the full story here.


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Posted on November 7, 2016 in Blog, marketing, social media, technology

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