Two painful little words for the small business owner. Social media. Should we? Shouldn’t we? What will we talk about? No one wants to hear what we have to say do they? What if someone posts a negative comment about our business for everyone to see?
Social Media is now the number 1 activity on the web. Whilst some businesses are still reluctant to get their teeth into social media, the outcomes for your business can include a great insight into your customers. Think of it as an opportunity to conduct research and engage with your audience. Ignoring this online conversation is to ignore an opportunity to better understand your market.
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