Posts Tagged:brand

Generate Brand Awareness through Social Proof

In this interesting article by Foundr, they emphasize the significance of social proof in boosting your brand. It has come to a point when consumers no longer trust the ads as 100% accurate. They wanted to hear first-hand feedback from other people before actually taking action. Some of the types of social proof discussed in…

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SK-11 Changed the Perspective on China’s “Leftover” Women

This article from Adweek tackles how SK-11 skin care brand helped to change the perspective of traditional Chinese parents, and hopefully the rest of the world, on “leftover women”. Chinese parents are worried for their daughters who are still not married at the of 25 and above. Parents themselves take action so their daughters can…

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