Posts Tagged:marketing

How long do you have to get your client’s attention? 8 seconds.

8 seconds is the golden rule of the Internet, the time you have to cut through and get your message across before your online visitor loses interest. Think about your own behaviour. What do you do when you land on a website which isn’t what you were looking for or one that is loading slowly? You bounce out! The…

Read More →

The ultimate form of marketing, showing you care.

  Think about yourself, as the consumer. When you go to get your morning coffee and you are greeted by first name and a smile. You are then presented with your coffee of choice without having to even ask for it. How do you feel? Valued as a customer to the business who you have chosen to…

Read More →

Print advertising is dead Or is it?

  THERE IS NO DOUBT TECHNOLOGY HAS CHANGED THE WAY WE DIGEST NEWS AND ENTERTAINMENT. NEW OPTIONS HAVE BEEN PRESENTED TO US, AND WE HAVE EMBRACED THEM! You can now get your daily copy of the newspaper delivered straight to your iPad, before you even get out of bed and put the kettle on. Gone are the days…

Read More →

What is most important marketing tool

  YOUR WEBSITE. FULL STOP. END OF STORY. WHY? YOUR WEBSITE IS THE PLACE WHERE YOU HAVE 100% OF YOUR AUDIENCE’S ATTENTION. Consider your behaviour when you need to purchase something new. What do you do? Google it! What you find or not find will completely shape your perspective of the business or product you are searching for…

Read More →

What is a hashtag?

  Do you dabble in social media? Or have you heard the term ‘hashtag’ referenced on television? What is it? How does it work? Hashtags allow you or your business to join an online conversation, by including a word with the symbol # preceding it. Using hashtags turns any word or group of words into a searchable link,…

Read More →

less is MORE

  Often, when paying for advertising, we want to include as much as we can for our customers. We want to give them a full picture of our products or services and get the best bang for our buck! However, this is not the time or the place (space). We all recognise the value of a dollar and every dollar…

Read More →

Are you a WINNER?

  HAVE YOU ENTERED ANY BUSINESS AWARDS LATELY? HAVEN’T EVEN CONSIDERED IT? WELL, WITH BENEFITS A PLENTY, NOW IS THE TIME! You are probably thinking what could entering awards do for my business with the exception of causing me a few late nights and additional stress? Look at it like this. If you are comparing two…

Read More →

Communication is key

  WE HAVE ALL HEARD IT, HAVEN’T WE. COMMUNICATION IS THE KEY TO EFFECTIVE BUSINESS MANAGEMENT AND CUSTOMER RELATIONS. You want your business to be seen as a strong and trusted brand right? What better way to do that than to treat your valued customers with respect and honesty. Consider the recent disruption to flights to and from Bali.…

Read More →

Do you feel flustered?

  Don’t say the dreaded o-word! ‘Overwhelm’ In today’s world, we are so fragmented with our attention. This can be technically known as ‘shiney object syndrome’. We are constantly interrupted through the amazing connection that technology offers us, however as a result this also severely fragments our attention, ending up feeling like we are spinning our…

Read More →

Are you top of mind

  Businesses need to be savvier than ever, however unfortunately it is in these quieter periods that marketing usually gets seen as complimentary business expense. Nothing could be further from the truth! In quieter periods of business, you must stay top of mind with your clients.Whilst marketing shouldn’t be exempt from a budget review, there…

Read More →

Back to Top