In this article by Blogspot, discover the reasons as to why Trueview, Youtube’s ad platform is deemed to be a “brilliant” platform for inbound marketers.
Due to the fact that a huge percentage of internet users are watching videos in Youtube, TrueView becomes a very viable platform for both brands and marketers to run their ads. There are essentially 2 ways to run ad campaigns in Youtube TrueView:
- In-stream ads that are shown before or during the video so should be placed for relevancy
- In-display ads that appear in the side panel next to videos.
To read the full Blogspot article, click here.