With handy smartphones in our pockets and easy to use apps, video creation has become easier than ever for every small business owner!
As social media channels continue favouring video posts, investing your marketing time in creating videos for your business will ensure you are getting the message out there, in a way that enables consumers to understand and engage with your brand online more efficiently than ever before.
BUT what will I talk about in my video?
And I don’t want to be on the camera!
Fear not – there are loads of options!
In this workshop, we will discuss the types of videos you could consider creating for your business promotions, and where they could potentially be featured online to assist in sales.
We will be discussing the key factors when creating your very own production, including:
- Planning
- Scripting
- Using your camera
- Shooting with editing in mind
- The soundtrack
- Your voiceover
- Best apps to use to create your masterpiece!
Video content is fantastic in assisting your customers in the ‘know, like, trust’ process. With the application of video content in your marketing strategy, you will see customers convert much more quickly, as they already have an understanding of your service offering and your business.
Let’s get your business on the screen! I look forward to welcoming you to the workshop.
Note: BYOD – Bring your device, your laptop is great but not essential, but it would be fantastic for you to have your phone fully charged and your logo in your camera roll! 🙂